Pinkwashing is used to describe any action taken by corporations, companies, and even governments to appear inclusive and supportive of the LGBTQ+ community, to improve their public image, and in many cases to distract from what they are doing the rest of the year.ĭozens of organizations all over the world make use of this. The term used for this strategy is rainbow washing or pinkwashing. While there are certainly some that do the work the rest of the year as well, for many organizations it is one month of great marketing and advertising, preaching diversity and inclusion while simultaneously donating money to anti-LGBTQ+ organizations and politicians and not actually doing any tangible work that supports the community. Let’s move on… Or maybe not.įor one month of the year, every big company seems to be the biggest ally to the LGBTQ+ community. They have solved homophobia and transphobia, everyone is equal and we are all happy. What does that mean? Corporations can finally change their logo from rainbow colors back to their regular logo.
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